The Most Underrated Money-Making Play in NFTs Right Now.
Whether you’re in it for a quick flip or a long-term hold, I think this one has serious potential.
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It’s Veefriends Series 2.
Regular readers know I collect assets I think will appreciate over a long-term time horizon—I’m not really in the day trading camp.
But every so often, an opportunity pops up where, by all indicators, demand is rising, and new supply lags. That crossover is magical, but it confuses a lot of folks. According to NFT Calendar, between now and June 15th, only 23 new projects are launching. That’s pretty stagnant.
What tends to happen is new entrants get stuck in an echo chamber where every project feels like a homerun—mainly because the few new launches that are happening pump hard, and it’s all you see on the timeline.
But as soon as fresh supply hits the market, people find themselves drifting further out on the risk curve, chasing assets with much lower chances of success. That attention then dilutes, and these hyped projects crash hard.
Then, we come back full circle to the fundamentals of whether the person behind the project is able to sustain demand by creating something meaningful. This is why the best mental construct is to think of NFT projects like startups.
Like any real business, good things take time. So, while there’s a short-term trading opportunity in some of these new launches, I still think the better bets are the projects that have been building for three years, with proper runways and real communities behind them. They’ve already been battle-tested.
One project I’m very bullish on is VeeFriends.
It was launched in 2021 as an IP project with 268 different characters, and owning the NFT meant having a share of the project's intellectual property, like owning a piece of Pokemon’s IP when it launched. That would have been an excellent decision.
Gary Vaynerchuk, the founder, has 55+ million followers and owns the world's largest social media marketing agency. His business sense and track record make this project stand out.
But his recent move caught my attention—he’s cross-pollinating VeeFriends digital collectables with the traditional card market. And he’s not partnering with just anyone. He’s teamed up with Topps Chrome, putting VeeFriends alongside brands like Star Wars and Disney.
These cards will be distributed in 50 countries. All have thriving card-collecting communities, which means serious attention is about to come into the NFT space.
This is big.
Topps Chrome generates $100 billion in annual revenue from all collectables. If VeeFriends captures just 0.5% of that, we’re talking $500 million a year—just from cards.
So lean in—this is a massive idea.
VeeFriends Series 2 will be the digital provenance behind the physical cards. People are already collecting the digital versions that match their PSA-graded cards from earlier card collections like "Compete and Collect”, which were given away free with each VF2 NFT.
But here’s what most people are missing: these NFTs are still only $135 on the floor. The only reason they’re being overlooked is the slight bit of friction involved in buying them.
That’s the opportunity.
Some early signals few are noticing.
The essence of everything in crypto is this: attention leads to buying flows.
That’s it.
The earliest and most accurate sentiment signal to show that things are picking up in the space is CryptoPunks, which is an OG NFT project.
They act like a sentiment signal to the entire digital assets space. Mainly because the buyers were the earliest Bitcoin and Ethereum investors, CryptoPunks has developed into a safety signal that the whole market watches closely.
The floor price has been picking up even amid Ethereum getting nuked.
Market conditions are picking up.
What’s interesting about VeeFriends is that you can see the attention-building in real time. The founder, Gary Vee, is now funnelling his 55+ million followers into a 24-hour livestream across Whatnot and X Spaces—giving away card packs and VeeFriends NFTs.
People naturally resonate with physical cards because they’re a familiar collectable. But over time, they’ll want the digital version too. The momentum’s already picking up. Just the other day, over 400 people joined a live X Space—most of them brand new, taking their first steps into NFTs and figuring it all out in real-time.
Readers here are already miles ahead. You’ve heard me talk about this project before. But now’s the time to act.
There’s a large supply of Series 2—55,000 tokens—and it’s possible some holders from the last cycle will get shaken out. We might see short-term price corrections. But there’s too much demand and momentum, and frankly, the current mispricing is wild (more on that below).
For context, just 150 more sales would double the floor from 0.07 to 0.14 ETH. In addition, there is the possibility of Ethereum rebounding, which becomes a very real opportunity still within reach for many of you.
Here’s the price action in the last month.
The number one question I get is:
“Well, Jay, am I too late to the party?”
Fair(ish) question. But the answer is—absolutely not.
In fact, we’re still early. Just zoom out and look at where prices were during the 2022 bull run—Series 2 VeeFriends were trading just over 1 ETH.
So, if we simply revisit previous all-time highs, that’s a 14x from here. And if Ethereum itself does a 2x—which would be just above previous all-time highs—you’re looking at a 28x in fiat terms, just as a base case.
I’m not guaranteeing this will happen, but directionally, it feels good.
Now, layer in the demand flooding in from traditional media and collectables… and this becomes a seriously asymmetric opportunity.
For context, here’s what that looks like on a chart (apologies in advance—it’s small, but I had to zoom out a lot).
The skyscraper on the left? That’s where prices were in the previous bull market. The recent doubling of the floor? You can barely see it—it’s that small in comparison.
To borrow a terrible crypto phrase… at these prices, they’re basically free.
And honestly? They kind of are.
What we’ve got right now is a perfect storm.
Momentum is building. Supply is getting squeezed—there aren’t really any notable new releases between now and June. Veefriends is getting traditional collectables to cross-pollinate with digital assets, bringing in a whole new audience. Gary Vaynerchuk is ramping up his marketing, using physical cards as a lead magnet for the digital collectable.
All of that’s bullish.
But here’s the data point that makes this trade borderline insane:
91.05% of the entire VeeFriends Series 2 supply hasn’t moved in over a year or more. If this were Bitcoin, people would be salivating all over crypto Twitter.
What it means is—people aren’t selling. They’re holding. And out of 19,000+ holders, over 5,000 come from other blue-chip NFT collections.
That’s the highest blue chip holder count in the entire space.
Final Thoughts.
If you’re a regular reader of mine, just do yourself a favour and buy one of these.
If you’ve never bought an NFT before, use this project as a bit of batting practice. I think it has the potential to be a quick flip over the next three months or fall into the category of a long-term hold, because there’s only a fixed supply of the digital version.
As the saying goes—it’s all just supply and demand.
A smarter play is to buy three: one to flip for profit or cover costs, and two to hold for a moon landing. You also have the option of keeping your last token just to stay in the project.
It’s worth noting—I own a lot of these, so I’m eating my own cooking. I’m also in no way affiliated with VeeFriends and really couldn’t care less if you buy these or not. But I’ve taken a screenshot, and I’ll remind people here when things start to shift.
I’m very good at spotting this stuff. Sometimes my timelines are off—but there’s nothing that comes close to VeeFriends Series 2 for % gains in NFTs right now.
It’s got everything:
It’s already bottomed and recovered.
There’s a wave of new participants entering the space.
Search interest is climbing—on both X and Google Trends.
And most importantly, the majority of holders haven’t sold in over a year.
The setup doesn’t get much better than this.
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